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She wanted to create titles that echoed the work of Richard Greenberg, who created the opening credits for ’80s movies like “Alien,” “Dirty Dancing” and “Blow Out.”As creative director at title-design powerhouse Imaginary Forces (“Mad Men,” “Boardwalk Empire”), Dougherty created many iconic title sequences of her own — but when she pitched the concept of an ’80s homage to showrunners and directors, no one was interested.“Richard is the one who really pioneer this idea in movies that you can create mood with just typography,” said Dougherty. As they search for answers, they unravel a series of extraordinary mysteries involving secret government experiments, unnerving supernatural forces, and a very unusual little girl. 30. Stranger Things (2016) trailer. Keep it short! Matching the tone of the distinct music greatly informed the movement, feel, and texture of the animated typography.In the age of binge watching, Dougherty has heard complaints that opening titles can be boring. Title Sequence: From Stranger Things to Se7en. “It was incredibly avant-garde for the time period.”And then she met the Duffer Brothers — and they were the ones who brought up Greenberg in their initial discussions of what they wanted from their Netflix show, “Dougherty was thrilled — but the Duffers rejected her first pass at creating the “Stranger Things” typography as too modern.“They were influenced by book covers as kids,” said Dougherty.
However, research proved her wrong: Such imperfections were more prevalent in the ’60s and ’70s.“I checked with Dan Perri, who did titles for “Star Wars,” and he said that by the ’80s that type of stuff meant you didn’t have the money for a good optical house,” said Dougherty.Still, Dougherty felt there was something too clean about the otherwise beautiful work Demeusy created. 549. During that time, the beginning of my career, I remember we use to film things out, which is a different process. If the film shifted or there was a scratch or blemish, they'd do it again. It's a great show that has lots of things going for it: mystery, a terrific '80s-inspired soundtrack, shady government organizations, adorable kids playing D&D, and—of course—incredible opening titles. Dougherty’s team updated the opening titles for the second installment with a striking “2” in the style of sequels of the time. Title sequences should be used to create mood, tone, tell a story and of course list the credits. I remember the ’80s, things didn’t move that quickly because of technology. I think part of the reason these particular titles feel fresh is because it’s become integral to the storytelling.”Interviews with leading film and TV creators about their process and craft.Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox They referenced After that call they sent over some book covers that they liked, from books that they’d either read or seen as children. © 2007–2020 Art of the Title, LLC. “They sent over a Stephen King book with ’80s typography, which was big, bold, chunky, almost decorative.”Dougherty was able to trace back the particular typeface to the famed 20th-century typographer Ed Benguit, who created over 600 typefaces, including the self named ITC Benguit that was popular on ’80s paperbacks like the one the Duffers sent her.However, getting the right ’80s typeface was only the first step in creating the feel the Duffers wanted.“Originally we had these kind of snappy, modern-looking moves,” said Daugherty.
Take a look at this remarkable title sequence created by my main partner in crime For me the opening title of David Fincher’s masterpiece Here are a few modern day title sequence masterpieces you should take a look at.I welcome thoughts and remarks on ANY of the content above in the comments section below…I love the Stranger Things opening titles.
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Paired with a synthy title track straight out of a Carpenter flick, the The initial call was them talking to us about some of the film titles that they liked. The movement isn’t as slick as it is now.”As Dougherty started to think of the imperfections in ’80s titles, she also remembered that things weren’t perfectly uniform.
Video screenshot by Bonnie Burton/CNET