I disagree that "nice to have" as a noun is horrible. Something that’s nice to have in case we have extra time and budget. I learned this from GoingOn, and my prior startup, HeyAnita, when voice recognition technology was hot. So in effect I flipped the sentence around a bit in an attempt to address the underlying intent. Example : The University of Applied Sciences Automotive students would perhaps like to install a tachometer in the car. Flipping it around refocuses the intent on the need first. You REALLY don't need a luxury, but might want it. – wilson@sumodash.comFeel free to share your thoughts below in the comments or follow me on Twitter @itswilson8You’ve worked hard to build that email list and you’re able to convert a lot…One of the topics that come up in my conversations with other founders and marketers…As a founder, marketer or product manager, you spend a lot of time looking at…One of the topics that frequently comes up in my conversations with other founders, marketers,…Content marketing has become very popular in the last decade. While you may hope that the jump from what Geoffrey Moore describes as “innovators” and “early adopters” to the “early majority” is short, it rarely works that way. In newsletter publishing, an area where I write a lot of copy, publishers divide their products, mostly newsletters, into two categories: “must-have” and “nice-to-have.” On a typical project, DSDM recommends no more than 60% effort for Must Have requirements on a project, and a sensible pool of Could Haves, usually around 20% effort.

W is a will not have requirement. A convenience is more on the level of "nice to have".When doing requirements gathering I use a MoSCoW Document. Anybody can answer Something that’s essential to the project and that’s not negotiable. Benefits clearly answer the customer questions “What’s in it for me?” or “What results will I get that will improve my current situation?” or “Will it make me healthier, wealthier or wiser?”The key takeaway from my learnings is that you can reword your product/service’s description and highlight the key points that make your product/service stand out in order to close the deal.I also learned that it doesn’t matter if the product is only a nice to have. ちなみにMoSCow分析の項目は以下です。Must haveとNice to haveよりもう少し段階がグラデーションしてるので、逆に迷っちゃう気がしてあまり使ってません。 Must（絶対にいるもの） Should（かなりいるもの） Could（できれば欲しいもの） Won't（いらないもの） It’s not a must have right now.”From that day on, I studied and learned the difference between a must-have solution vs a nice to have solution.A must-have product is something essential to the customer’s life or business. Meebo met the demand for a single, unified IM platform. IKEA did it for the budget-conscious furniture retail market. "Maintenance (or safety/security) is an all-important necessity, and [therefore] should not be an "add-on"/noun/b: = "something ... that enhances the thing it is added to" (i.word/i.dictionary)These changes are being made for a good reason. The main point being that it's what surrounds the "nice to have" that is important.In your example, "Maintenance shouldn’t be a ‘possibility’ but an all-important necessity. S is a should-have requirement. Something that occupies small area on the interface — for instance, a newsletter subscription form or “send to […] For example if your pay $1,000 you should at least get some nice things. Generally the main problem with "nice to have" is the sense of entitlement that it bestows. M - A car must have 4 wheels.